For those who have a Facebook account keeping in touch with family and friends couldn’t be easier. Status updates allow your contacts to see your latest news. You can share videos or links to other sites. Not to mention the game applications available to play and share with friends. Facebook is also now available for many mobile devices, so you can keep in touch when out and about.Taking the above into consideration, it is no wonder that there is a social media market on Facebook. Anyone with a current profile can create a business Facebook page. This includes some small and new businesses who, wish to gain a social audience for their services and get their businesses recognized.Facebook business pages allow for the promoting of services, information about your company and can be finalized with the uploading of photos to customize your business Facebook page.Although business Facebook pages cost nothing to create, there is a small charge to cover any advertising costs. However, when compared to other social networks, Facebook has proven to be the most cost effective. Other charges do apply however. Especially, if you are, considering the advance learning options.These options cost a daily fee. But you do gain the support of Facebook staff in helping to utilize and get the most out of your business Facebook account. This support is conducted both online and via telephone conversations for a maximum of four weeks.As for social media marketing on Facebook, well you will gain a social audience, but this does not happen over night. The audience comes to you by liking and sharing your page with their own contacts. This can be a good turnaround in creating new clients, but contacts with other businesses can be limited. It also takes a little time.It is not completely impossible to gain business contacts through a business Facebook page, but, they have to come to you and like your page. You can however, invite any business contacts you already have to like you on Facebook thanks to the like plugin available. This plugin can be added to your independent business website, and business cards.A Facebook business page, whilst easily created and cost effective, can be promoted to a higher ranking within a newsfeed. This again may cost a small fee and is not always guaranteed to generate more clients.Hashtags can be placed on a post. They offer a number of keywords to potential clients, which when clicked, can take a client directly to a product or your own business website. Bear in mind though that a hashtag post needs to be done through Facebook’s hashtag page and not your Facebook business page.Whilst Facebook itself offers versatility in terms of social media marketing, it does not always offer the guarantee of achieving business goals when used on its own. However, when linked with other social networking sites, your business opportunities and audience grow more effectively. In return you achieve your set business goals.
After deciding to go ahead with taking your business to the next level it will be vital that you set your mark or the tone for your business by making your Facebook business page unique. There are several ways to do this, but you always want to make sure that the site is professional and helpful at the same time. Here are five tips to help you make you Facebook business page unique:1. Popularity ContentThe more common way that a Facebook page will make new friends are due to common friends, or friends of interest. There are roughly 150 friends per Facebook page currently, and the majority of these are all going to be connected to one another through common friends of interest.
While there are connections to other social network sites, it is possible to make your Facebook business page unique in connecting this page with other social network sites like Twitter for an example.2. Fan Yourself SillyIf you are hoping to see all of your friends also become ‘fans’ of your business, this is going to be crucial in your attempts to creating a Facebook business page that is unique and different from your competitors. Offer something special for those friends or customers that do go through and become a fan of your Facebook page. On average other Facebook users only become a ‘fan’ of a page or business twice during a 30 day (or monthly) period.3. Create a Unique Facebook Business PageWork on activating the friends you currently have into fans rather than focusing on adding more and more friends. Friends and customers are always great to have, but take care and tend for the ones you have and recruit them from friends to fans. This can be done by creating an overly unique Facebook business page. The average fan site will have 10,000 fans.4. What You Say Not How Often You Say ItKeep up on your posts and add new blogs, advice or stories in correlation to your business, but keep in mind that it’s not going to be how much you log in and report on your Facebook page, but in order to make your Facebook business page unique you will need to offer unique advice, services and opportunities to clients and future consumers depending on your business or services. Don’t just pitch your products or push the hard sell because this is just the place for it. Remember that Facebook is all about building relationships.5. Customized News FeedWhen you are adding new information it’s important to keep a watchful eye on what kind of information you are going to be putting on your site. The newest addition to Facebook is the ability to customize what kind of news feed is displayed on your page. This will allow you to make your Facebook business page unique and offer you the opportunity to set yourself apart from other businesses services or organizations similar to yours.